So, you've got some extra cash lying around as the year winds down, huh? The temptation to stash it for a rainy day is real, but hey, consider dragging and dropping that surplus to next year and turning it into jet fuel for your marketing game. Let's talk turkey about where to drop those bucks for some serious impact.
First up, SEO and killer content. You want your brand to shine online, right? Invest in getting your website up the ranks and crank out content that's gold. Hiring pros to finesse your SEO or creative folks like us to craft share-worthy content can give your organization the attention it deserves.
Next, the social media playground – it's where the party's at. Take a slice of that budget pie and throw it into social media ads or good design to support the social media work you’re already doing. Get people buzzing about your culture, your people, your products or services. It can be like rocket fuel for brand awareness.
Don’t sleep on email marketing to keep your audiences’ eyes wide open on your message. Keep those connections tight and cozy by automating emails and polishing up your CRM systems. It’s all about nurturing those relationships and keeping your target engaged.
Let's talk about the magic of graphic design. Picture this: eye-catching visuals that speak louder than words. Investing a slice of that surplus in graphic design services can be a game-changer. Whether it’s refreshing your brand’s look, creating stunning visuals for social media, or designing killer campaigns, this is where the art of storytelling meets business. Stellar graphic design can transform your brand’s identity, making it stand out in a crowded market. It's the secret sauce that amplifies your message, leaving a lasting impression on your audience. So, don’t forget to earmark some of that surplus for some graphic design support or the brand refresh you’ve been putting off.
Lastly, knowledge is power, right? Invest in tools that crunch data and market research. Understanding your customers and the market trends will put you ahead in the game. It’s like having your own crystal ball to predict what your audience wants.
Bottom line, friends: splashing that extra budget on marketing services now could be the turbo boost your organization needs. Whether it’s beefing up your SEO, dominating social media, revamping emails, making your designs great, or diving into data analytics, these moves can set you up for a stellar year ahead. Go on, make it rain on these marketing strategies, and watch your business soar!
About the Author: Ben Bauer works closely with Exclamation clients and Board of Directors to ensure that Exclamation consistently delivers on the promises of innovation, collaboration, and growth. He’s been instrumental in building the organization, guiding the team, and fostering collaboration and creativity with their clients. Ben is a Credit Union Development Educator (CUDE), a Credit Union Certified Marketing Executive (CUCME), a member of the Marshfield Community Foundation Board of Directors, a graduate of the Filene i3 program, was selected by CUNA as a 2017 Credit Union Rockstar, and is a devoted Rotarian.
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