Own your narrative. Let us help you tell your authentic story helping you create videos that explain exactly what you do.

Whether your project is shot on a smartphone or a professional grade camera, the planning and experience you get working with our team brings your project to reality on a budget that makes sense for you. By focusing on pre-production planning, including scripting and storyboarding, you get a project full of alignment and inspiration.

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Competitive Advantage

Professional video content significantly enhances the perception of a brand, making it appear more credible, trustworthy, and high-quality compared to competitors with lower-quality visuals. Generally, professionally produced videos are more likely to be shared and recommended, expanding the brand’s reach and engagement across social media platforms and other digital channels, thus attracting a broader audience.

Creating video for your product can be complex, let’s make it simple for you. How? We help you tell your inspiring story from creative pre-production to post (all while ballin’ on a budget 😎) OR all while creating new relationships with new customers. 

Your brand is more than a logo or a name. It is your voice, values, culture, and community you interact with. With video creation, we express your message in an audience-relevant narrative that captures all the selling points your brand offers

Process

Pre-Production

Where we set the foundation for the project and lay out the roadmap.

  • Creative Discovery
  • Video Content Strategy Brief
  • Competitive Research
  • Client Vision
  • Budgeting
  • Client/Agency Alignment
  • Set milestones and deadlines
  • Creative Development & Strategy
  • Video Content Planning & Storyboards
  • Scriptwriting and Shot List
  • Casting and talent selection
  • Director and crew selection
  • Location Scouting

Production

Where everything comes together and the final product is polished to perfection!

  • Setting up sound, filming, and lighting equipment
  • Coordinate crew and locations
  • Capturing all footage and b-roll
  • Locations
  • Post-Production
  • Audio and video editing
  • Multiple cut reviews
  • Visual Effects (VFX) – motion and animation
  • Premium color correction and color grading
  • Audio, sound effects/mixing
  • Final cut reviews and formatting

Delivery & Distribution

Where post-production ends and marketing and distribution of your content begins.

  • Final revisions and versioning
  • Content distribution plan
  • Fileshare instructions

Video Portfolio

At Exclamation, we analyze your data so we can create professional videos that move your brand to the next level. As a creative marketing agency, exclamation uses cooperation and data driven experimentation to create professional videos that resonate with your audience and build a genuine brand community.

Unlike traditional television advertising, which requires high production costs and time slots, all businesses today can create high-quality video content across all distribution channels. Video marketing is an essential part of any digital marketing strategy. Video content generates leads, improves brand recognition, and drives conversions for your business.

The biggest challenge when implementing a video marketing strategy is the resources needed to create high-quality content. Video creation takes tremendous time, effort, and creativity to execute correctly. Without the right personnel, the strategy can prove too costly. Here at Exclamation, we understand every aspect of video production. Our creative team has expert talent that delivers high-end production and drives results. 📈

  • Pre-Production – The work done on a product, especially a film or broadcast program before full-scale production begins. Elements of video production such as the script, casting, location scouting, equipment and crew, and the shot list all happen during pre-production. Pre-pro is the planning stage.
  • Production/Filming – Production is the actual filming of the video. This can happen virtually or on location. Production includes consideration for resources like crew, equipment, set, talent (actors) and all necessary props out to the location and capture all the footage necessary. If you’re adding elements such as motion graphics, animation or voice-overs in your video, the material will be produced in the production stage. Considerations include: number of crew and time, lighting kits, cameras/angles, rigs and gear, lodging, meals and many other aspects that ensure efficient and complete production.
  • Post Production – Often referred to as ‘post’. The organizing, cutting, coloring and editing the footage captured in production. Post is where all the footage is constructed and the final touches, the elements that really make the video shine, are added to the final product. For example: animated titles as needed, editing, compilation of media (video, photo, motion graphics, etc.), color, audio, revisions as needed (flexible).
  • Graphic Design – The process of visual communication through the use of typography, photography, iconography and illustration. In video, this is part of the production process and could include static artwork, motion graphics, text/titles and more.
  • Music Licensing – Legal permission to use an artist’s work in a variety of ways. There are several types of licenses with various purposes. Because copyrighted material needs written permission from the author to be used, people seeking to use the work must get a music license. Typically, Exclamation will purchase and maintain the license for videos we produce. If a client prefers to administer licensing, our team may ask for documentation to ensure it’s properly authorized for use.