FAQ & Glossary

You’ve got the questions; we have the answers.
You may ask yourself “What the heck is a CUSO?”
And that’s fair. That handy acronym stands for Credit Union Service Organization… and that’s a mouthful.
CUSOs like Exclamation are for-profit businesses created to share their service and expertise with not-for-profit credit unions (and other people who need the help they can provide. We help bridge the gap between high-cost, high-end professional services and organizations working with tight margins that might not be able to afford them. Through our unique cost-sharing model, more amazing people can do more incredible things and keep their budgets from breaking their bottom line.
What services does your agency offer?
What is a creative agency in marketing?
Creative agency is a term that covers a variety of services for marketing and advertising.
What does a marketing creative do?
We work with you to create an understanding of your brand, who your audience is, and figure out your needs. From there create projects to help you thrive.
How to work with a creative marketing agency?
We become a collaborative team, brainstorm, share results, get creative. Hop on over to our Working With Us page to find out more.
What is the difference between marketing and creative marketing?
Marketing focuses on understanding your target audience and what can be done to reach them. Creative marketing works on the designs or creatives to use for those.
How do I get started with your agency?
Whohoo, we’re excited you’re wanting to work with us. You can get started by reaching out to us here, or by filling out our Client Request Form.
Client Support Information
How do I request a job or project to be done for my organization?
Feel free to reach out to us via our Talk to Us page or fill out a Client Request Form.
What partners do you work with that might help my organization?
We love that you’re thinking about this! Head over to our Partnership page to learn about the other great people we work with.
We’re working with you now; how do I use this Hive Proofing?
You’re in luck, we’ve got this handy PDF for you to follow and a video that walks you through it.
What is your process for starting a new project?
We’re glad you asked! If you check out the links under our Services, each has a high-level process for the different type of services you might be looking for. For all, we typically start out with an exploratory meeting with you so we can get an idea of what you’re looking for.
What if I have an idea that you don’t have listed on your website?
Hey, we can’t fit everything on the website, and we LOVE doing fresh new ideas! Contact us with your creative ideas and we’ll help you make that become a reality.