Is it true that some of us have "all the ideas" and some just don't? How can your brain take in the sights and sounds of the world around you and turn them into something fresh and new?
Ben and Sue are tackling some of the mysteries of ideation, talking about their process, and bringing a little science along to make it all make sense.
Click the player below to listen to this episode of Awsomology. You can also find us on Wistia or your favorite podcast app.
Check out some of the places we found good ideas:
Adam Grant: The surprising habits of original thinkers