New Year, New Adventure

Season 6 Episode 1

Sue Campbell 

Hello and welcome fellow Awsomologist to Awsomology. I'm Sue.

Ben Bauer 

And I'm Ben. And this episode, we're kicking off 2024 by starting a whole new, big, bright, hairy adventure- A hairy adventure? And once again, we are inviting all of you along with us. And we're so excited.

Sue Campbell 

Yes, we teased it in our December episode. And now we're ready to tell you what we're planning. I think we're ready. Are we ready?

Ben Bauer 

As ready as we're gonna be baby. Let's go.

Sue Campbell 

Okay. All right. Ready? I'll do the drumroll. Boom. That's my drumroll That was terrible. You just go. Just go.

Ben Bauer 

So I'm going to say it just like we've been saying it to each other and to the team.

Sue Campbell 

Yeah.

Ben Bauer 

We're gonna write a book.

Sue Campbell 

Whaaaat?

Ben Bauer 

That's it. Yeah.

Sue Campbell 

But if I was really surprised, right now.

Ben Bauer 

Honestly, if you were really surprised, this episode would probably be over and you'd be like, Ben, come here. Can we talk?

Sue Campbell 

Can we... can we just... click.

Ben Bauer 

Pause button, please. But ya know, I mean, for us, it's really logical, we've been creating and putting out what we think. And what we've gotten some feedback from others on is really good content for a long, long time. And we've learned a lot over the years, we've had lots of really cool experiences, both with our owner credit union, and with our credit union and small business clients through the CUSO, through Exclamation. And we've got a lot of cool stuff to share. And some of the initial ideas I'm super excited about, because I think that what will wind up happening is some version of a really diverse and exciting collection of content that can be inspirational tips and tricks, how-to-y type stuff, you know, self and professional development type stuff, and just, you know, lots of really good things that I think people in our shoes or people that have marketing, on their radar at any level, will be able to read, learn from maybe be inspired by gain something positive by so you know what, at the end of the day, that's, you know, a big part of what we do is, you know, helping to empower people to do their best work, do in a positive way. inspire, motivate, spread some positivity in the world. And I'm really excited for a cool new way for us to do it.

Sue Campbell 

That was great. You did great. I think we're done.

Ben Bauer 

Thanks.

Sue Campbell 

And I have nothing to say -

Ben Bauer 

See you next time -

Sue Campbell 

Okay, bye. No, I think Well, one thing I should say is, I feel like we should give credit to our friend and former teammate, Vince. Who we I mean, we should really, every time we record a podcast we should give him... we should realize we're giving him a little credit. Because-

Ben Bauer 

 Let's just add that to the footer at the end.

Sue Campbell 

We should and it wouldn't be here without Vince. But although who'd left us, but that's besides the point. But I recall now, this could be I could have recalibrated everything I know about the past. And it could be revisionist history. But I recall this being an idea key verbalized during plantopia, four, maybe five years ago.

Ben Bauer 

You might be right.

Sue Campbell 

And I recall, we agreed. We were like yeah, that sounds great. And we didn't we didn't do it yet. So I am excited. I just want to make sure that we I wonder if he listens. Have you ever thought about that? Do you think he listens?

Ben Bauer 

I have thought about it? I haven't asked, haven't verified?

Sue Campbell 

Yeah.

Ben Bauer 

Let's make that a 2024 thing. As long as we're prepared for him to be like, No.

Sue Campbell 

Yeah, no. Why would I? (laughter) Maybe let's just not ask. I think that's a better way to go. Anyway, so we we should pay homage to Vince, who I think had the original idea. And it's a good place to start. It's been on my mind. It's been on your mind.

Ben Bauer 

Yeah.

Sue Campbell 

Wherever it came from. So what is the purpose of this project? You've already you laid such good groundwork like you got a little ahead of spoiler alert, you got ahead of me here. But, but I couldn't give up this question because it sets up the next question. And that's just how I am.

Ben Bauer 

No, no, no, it's still a valid question, even though I maybe gave peel back the curtain a little too, too far too early here. But what it reminds me or what comes to mind first, when I think about why do this thing is, I'm reminded of either a conversation that we had as a team, again, a once upon a time thing, I don't remember when it happened, or who started the conversation. And it may be even was a piece of content that we put out, which could have been just as simple social media posts, maybe even a blog post, I totally should have done some research before this episode, but it doesn't matter-  Why start now?  Right, what matters is that once upon a time, we had a discussion about or shared some content about maximizing your content, right? Like reusing or, you know, if you're gonna put together something that's, you know, a really great blog post, maybe it's really obvious, but use that on social media, make sure that your internal audiences that may be updated from time to time and republish it, again, we put so much stuff out there in the universe. And, you know, maybe lives for as long as the internet will allow it, or Facebook or whatever social platform will allow it, and then it kind of fizzles off into the digital background, you know, and maybe never seen again. So like our newsletter is a great example of how we're taking stuff that has been out in the world before maybe even a while, and bringing it back to people's attention. Right. So I think this is a version of that. Now, I think we're also going to be creating plenty of new content to help support this and make it you know, something that's really useful and something that people actually want to read. But along the way, it would be really irresponsible of us to not look back at all this stuff that we've created in the last seven years, and say, Hey, is this still relevant Is this still something that people can use, and let's make sure that we include it or update it, and then include it or take this piece from it, you know, do more, you know, whatever. So I think it's a really cool way for us to deliver on some advice that we've given to others, you know, and do it ourselves by taking some really great content that we have out there and getting some extra life out of it.

Sue Campbell 

Yeah, and I think and we have, I have so many thoughts about this. One of the thoughts I have about this, is that I think it's really easy to put time into content, this is totally... this is... you are serving as my therapist here. When I, it's easy to put a lot of care into content, and publish it. Even if you... even if you intend to use it again, or, you know, if you have a plan that down the road, we're going to come back and hit this again. There, there is a certain feeling about publishing it, and then not having it really seem to hit. It's a little soul crushing. Because, you know, I, I think, and this is just a maybe this is just me with all of my illusions of grandeur. But when there are certain things, by all means not everything. But there are certain things that we've published that I've gone like, this is the thing that should crack somebody's cranium open. This, this thing is a thought that people don't talk about, or it's something that, you know, is a secret somehow, but shouldn't be a secret. And a lot of people who have benefited from it. And then it just sort of like we put it out there and it goes "meh" It can be so frustrating. But we've also had a really good, really good examples. When we look back historically at some of the stuff of things that we published like that, and then have this phenomenal, like, almost nuclear half life. Like the one that comes to mind, of course is the one that I will use until it stops being true is the strategic planning blog that we put out now two years ago, and for two years, that has been the top article on our blog.

Ben Bauer 

Yeah.

Sue Campbell 

And we, we have looked at it to make sure it's up to date. But that's all we've done with it. Right. And I just think it's one of those things that has that combination of the right... the right thing in the title so people can find it and a and really evergreen content about it. Because it has these universal concepts that people can use, you know, no matter what, no matter what the landscape of the business looks like.

Ben Bauer 

Yeah, and I'll just state it for the record right now, the contents of this book will include some of that kind of stuff. And it'll probably include some stuff that will become irrelevant real quick, because our world is always changing. And marketing is a very, always changing, maybe rather volatile kind of industries. So and that's okay.  Yeah.  All we can do is the best with what we know right now. And but yeah, I mean, that's, that is really just a great example of something that strikes and we've got other examples of stuff that we think is just as good or better and doesn't land with people or, you know, or we just haven't seen it or heard about it, right?

Sue Campbell 

Right. 

Ben Bauer 

For Me it like, a comparison is like, I don't know, when you clean the house really well, or you clean up the landscaping really well, when you know how much work went into it, you know how beautiful it is? And then nobody notices it or says anything, because it's just kinda, it's what we're supposed to do. We're supposed to keep it as clean and tidy. We as marketers are supposed to put good content out that people care about and read. And just because we don't hear about it doesn't mean that nobody, like seeing it or isn't appreciating it, or you know, it isn't helping improve people's lives or-

Sue Campbell 

Right. Or day to day or whatever.  Yeah, yeah. So this is a this is a way to put it all together. But something all together.

Ben Bauer 

Yeah.

Sue Campbell 

And probably in a form that we can update.

Ben Bauer 

Definitely, yeah. Yeah, update, iterate, time, create a next version of, I think another reason to do this, something that I think motivates me to do it is this world that we're still living in, where, like, the way that people consume content is still really all over the place, there isn't, you know, I think I didn't live in this period. So I don't know. But once upon a time, it was like, newspapers. Whatever kind of like outdoor advertising people saw, whether it was you know, the first versions of billboards or paintings on walls and murals and things like that. And the newspaper, right, there were just like a few things that everybody read and saw, those were the only delivery channels. And now we have, obviously so much more with digital and social media and blogs, and podcasts, you know, all these different delivery methods. But there is still a huge amount of people that love the tangible book in their hands. And we don't do a lot of that, like we don't, we don't take a lot of our content and print it. We don't have a bunch of one sheeters and flyers and rack cards. I mean, we have some of that stuff, you know, but not much. And so this is a cool way for us to put some stuff that maybe could live in that format altogether, and something that I think is still a really relevant way for us to deliver the message.

Sue Campbell 

Yeah. And that being the purpose of the book, speaking of purpose, this is my ham handed transition that I just had to get to, I'm such a child. Our plan is to take all of that and unify all of the useful information we can come to we can bring together well it whether it's that evergreen content, or the as of the moment as we can get by the time you put it on the page and print this kind of stuff, and unify it under the broader theme of marketing with purpose. And that's probably the thing that I am most excited about is when we zeroed in on what that overarching theme would be that really that crystallized things for me in my head, like, that's the thing I can talk about.

Ben Bauer 

Yeah.

Sue Campbell 

Forever.

Ben Bauer 

Yeah, I'm glad. And I guess I also didn't really expect much less. I don't think we would have moved forward unless we had a good feeling of like that underlying theme or the broader theme that we're using throughout the book. And I'm again, I guess I'm really happy and wouldn't expect anything less that we settled on something like purpose, which might be the DEs coming out in us. I think that it's yeah, probably at least somewhat that but also, I think just the way that we are as marketers as humans, which is authentic, empathetic. And there's not much that we settled on doing without understanding the purpose of it, right? You know why we're doing this thing, why we're why we're working here, why we think this is going to help people, you know, all of that. So, as big and visionary as it might feel, I also think it's really logical for the kind of people that we are that that's something that we settled on.

Sue Campbell 

Yeah, yeah. And what I love, what I love about it, is that there are so many layers to purpose. You know, at the very at the very core of it. If you're a marketer, you have to understand what the purpose is for what you're doing. And if you're, if you are meeting that purpose, and I think even that, I think is something that people miss sometimes, because you, we always did the same thing, we're still doing the same thing. We're using the same message as well, if you're not thinking about who you're trying to talk to, and where you're trying to talk to them. Like you've got purpose. All, you know, all messed up.

Ben Bauer 

Yeah.

Sue Campbell 

And then, and every layer, you know, up to that big individual and organizational purpose, like the big picture, make people's lives better kind of thing-

Ben Bauer 

Why do we exist kind of stuff. Yeah.

Sue Campbell 

Right. Right. So on that topic, I thought, I know you're looking at the notes. And you're like, what, what's the question? There's no question it's just discussed. But on that topic, what, Ben? What is your purpose? In marketing. Why are- Let's go big.

Ben Bauer 

Yeah.

Sue Campbell 

Yeah. Why are you here? What are you trying to do?

Ben Bauer 

I get if I say too much, I'm gonna spoil the whole the whole darn book, right?

Sue Campbell 

It's well, you know, 50% of it anyway.

Ben Bauer 

Right. Right. Yeah. Geez, I mean, it's so big, and we don't have enough time to talk about it. Because I think that sometimes our purpose is like to make sure that people understand a thing. And it's that simple, right? They need to know, this new branch is opening on this date. You know, sometimes it can just be so darn simple like that, which is both like a blessing and a curse. Because you do enough of that kind of work, it can feel repetitive, or insignificant or, you know, like, like, you're not really helping people, maybe that's a nice segue into the bigger picture of purpose, when I think of why we do what we do, and why I do what I do is, at the end of the day, it is really about helping people in creating happiness. You know, and I think that every marketer has an opportunity to, like, their work, or their attitude or their mindset in a similar space like that. So many great companies are doing things, you know, all over the world that are, you know, either basic needs, you know, things that people actually need to live, to survive, to provide for their families. Others are providing really cool wants for people that bring joy to their lives and creates happiness. So, and everything in between. And like we said, when we were kind of, you know, workshopping or brainstorming the book, we also know that there's probably some marketers out there that aren't doing their work for those same reasons, you know, so I don't mean to paint this picture that we're all a bunch of angels or anything like that. But I think that when you have the good of people in mind, and an objective to create joy and happiness for people, you can really find a ton of purpose in marketing, because a lot of times, we are that bridge, or that connector between the thing that people need or want, and then getting it because without the role that marketing plays, you know, awareness of those things doesn't exist, or the information or education around why people need or want, it doesn't exist. And, you know, I'm using words like need want really loosely here. And, you know, there's some things that I think marketers will put out there as a need. And it's not really something that someone needs to survive or to be happy, but we do know that they can, you know, going to really simple examples of like technology and you know, some of the stuff that you see under the Christmas tree every year. Nobody needs a lot of that stuff. But we do know that sometimes it brings people joy and happiness or makes life a little bit easier and stuff. So connecting what you do and you know what you're selling or what you're providing people to purpose rooted in the joy and happiness of people. It's almost like limit limitless as to how you can connect that to your work. If you're a marketer or an entrepreneur that, you know, marketing is one of your responsibilities?

Sue Campbell 

Yeah, I mean, I think you could, you could really spend time thinking looking at that hierarchy of needs. And all across that, like that, once you have satisfied the needs for physical health and safety at like, the, it doesn't, the hierarchy doesn't end there. Right. And it goes on to those, those higher intellectual needs and emotional needs. And yeah, I, this is all me, showing off my fancy education, just say, I agree with you. So I'm gonna stop. I think, you know, the other thing that I want to add, just this is just my commercial for credit unions here. That is how glad I am. That, you know, I think, looking back at my career, I think I would have ended up in marketing in any industry I went into, because I love it. And I think that I am very glad that I started in the credit union industry. And that led my path into marketing. Because you get to, you get to experience just such a, a much broader view of purpose, marketing through a credit union. And then when you when you understand that part of the credit union movement, the social purpose behind it, I suppose, probably similar, if you did, you know, came up through marketing and a nonprofit or something like that. But once you, once you experience, being able to be that kind of marketer, if you open your mind to it, you can see how anyone could be that kind of marketer, that you don't have to be in the credit union industry to associate what you're doing with making the world better helping people, connecting people with the, you know, with the things they want, or need, and making the world better through what you do. Yeah, yeah.

Ben Bauer 

I don't know what we haven't really talked about, like, all of our end goals or desired outcomes for this thing, right. But I can't help it consider, I mean, one, just the reality, like we're talking about actually having a physical tangible book, you know, something that, I don't know, maybe sells on Amazon, or you know, whatever. Some of our expectations, here were like, you know, at the very least, it's a cool gift we can give to our clients, or our teammates or whatever, right. But who knows, maybe it's something that is just so darn well done, that people want to pay for it. I think if if that's something that we are going to wind up with, it would be wise of us to have an audience in mind for who we think is going to read this thing and stuff, but also make that audience big enough. So we can spread this goodness to as many people as possible. And to that point, I think that while we're talking about marketing a lot and purpose in marketing and stuff, I think I imagine that a lot of what we're going to be talking about will be applicable to any other or several other areas of expertise, industries, you know, invite, but a couple of examples that come to mind for me, or that I think are in a similar space, sometimes as marketers, because advertising is everywhere, people have to sit through the commercials when they're watching their favorite sport or show sometimes, you know, maybe that's changed a little bit in the streaming world. But I don't know if you've noticed lately, but a lot of the streaming services are adding ads into their platforms to make them more money and to make them more affordable for the end user. Right? Or keep them affordable, I should say. Anyway, long story short. You know, because of all of that, I think sometimes when you hear marketing, or you hear advertising, there's this, like, this perception of like, oh my gosh, you know, how can people do that for a living, you know, like putting ads in front of us all the time and stuff. And I think when we go back to that purpose, conversation, it's a really easy answer for us like, well, you know, we're giving people information about things that help improve their lives, you know, like sales departments or sales teams get a similar wrap, you know, like, they're just trying to sell me something. It's like, well, yeah, if they don't sell you something, you're not gonna get it and what they have is something that can help you, you know, and then all the way back Are all the way down to like back office work or factory line work or some of those things that are really easy example to come to where people are like, Oh my gosh, how could somebody do that all day? It's so repetitive, boring whatever, well, you know, you're doing something that is absolutely essential to the operation of organization to the process of developing their building or creating that product, whatever, right. And without those roles, like the that the people are selling, the thing that the marketers are talking about doesn't happen, right. So it's all connected. And I think you can apply the same principles of like, purpose to each of those things, you know, are, you know, really, I say almost, because you know, how much I don't like to say everything and never

Sue Campbell 

Right.  But yeah, anyway, all that to say, like, I'm excited to see how it comes together, and how small it might be through the marketing lens. really applicable, it could be to so many other kinds of industries or job types. Yeah. You know, I think that really speaks to what I think is a core thing you and I both believe, which is people can, people can bring good to the world from any direction. You can, everyone has an opportunity to make the world better for other people. And so, and maybe that is even one of those spots where you can actually... where you'll actually be okay with me saying everyone. It's, it may be is a universal thing to...uh... to believe. And if that is maybe that's a thing that we can explore more to say like, yes, we are marketers, and so therefore, you're hearing this from a marketer, but also, you know, I scrubbed toilets for a living for a while. And when I scrub toilets, I felt the same way about how my work connected to making people's lives better.

Ben Bauer 

For sure. keep people safe, healthy. Yeah. One hundred percent.

Sue Campbell 

And just to clarify, I don't want to go back to that.

Ben Bauer 

Okay. Thanks for letting me know,

Sue Campbell 

Just in case.

Ben Bauer 

I was making a note.

Sue Campbell 

Yeah, yeah, I can. I'll tell you what, man I can I can clean a urinal urinal like nobody's business.

Ben Bauer 

Noted.

Sue Campbell 

But I don't want to.

Ben Bauer 

Okay.

Sue Campbell 

Anyway. So yeah, so to your point, where do we go from here?  We've got a lot of work to do... lots of hours. And we're applying this idea that it's going to take the next year, but only because count. Yeah, our podcast. Welcome to season six, by the way. Yeah. All right. Very beginning. That's okay. And we have this pre planned structure. We've decided last year, last year, last year. In those 12 months, this thing happens 12 months? I don't think we know it'll take 12 months.

Ben Bauer 

Yeah,  Right?

Sue Campbell 

We just know that feels like a great idea right now. We feel it we see a lot of possibility. And here on this podcast. If you listen, if you're still listening to us, as we're gush, I feel like this is one of the gushiest episodes we've ever done. You can expect to hear this kind of gushing, hear us talking through some of the things that we plan to include. Because we're definitely gonna need space to have those conversations, then try to focus those conversation into something that is palatable. We will be seeking out experts. Hopefully, we'll get some of those, make some of those connections on the podcast talk to you. And we're gonna ask for you to find out what  you want to hear.

Ben Bauer 

You got it.

Sue Campbell 

Yeah. How's that sound? Let's do all that.

Ben Bauer 

Yeah, maybe? Since we haven't, I don't think formally verbalize that yet. Part of the reason we're doing this in this platform, you know, is very much because of the success that we saw in the last 12 months with the Accountable teams projects and revolutionize teamwork book, having this space for us to talk about it. Be vulnerable to create some accountability by sharing our plans with our audience and then having to stay true to that really created some really cool moments and progress for our team over the last year and but you know, just all the more reason for us to do something else like that with with this cool space that we're in right now. So I don't know, I'm, maybe that was just something that people were connecting the dots on by themselves. But I think it's worth being really clear about the benefit of vulnerability and transparency and accountability and

Sue Campbell

Agility (laughs).

Ben Bauer 

-All these other ility words that are solidly buzzy right now. But I got a ton of value out of just knowing that every month we Hey, we got to talk about this thing. So let's make something happen. So you've got something to talk about. I'm really excited to see how it affects us, too.

Sue Campbell 

Yeah. Yeah, I think we? Well, we did, we did a nice little recap, in our last accountable teams episode of last year. But I think we could have equally started this episode. I think I just wanted to get to the announcement, but could have equally, really talked about the value that all of that brought? And because I, we did talk about our favorite moments, but I don't think we ever really either called out to each other, or called out on the podcast, that that was an effort that we made up because it sounded good. I, that is way oversimplifying what it is. But no one told us that that was the way to do it. There wasn't a there wasn't a pre programmed explanation that we saw in out in the universe that we could follow and do the same thing. We built the idea behind that, as we went along. And we went in not knowing what would happen. And it was successful.

Ben Bauer 

Yeah.

Sue Campbell 

You know, we are and part of what made it successful, I think, was the willingness to pivot what success look like, not in a way where you say, Oh, well, we did. Some, we did some things, and it's fine. But in a way to say like, we're moving, we've continued to move forward. And what is successful about it, is that we said, we were going to do this to stay on track, to keep working on it, we did that thing, we can see evidence of the changes that we've made as a team over the last 12 months. And even as we sort of like dropped the mission accomplished banner. We know that there, this is a continual process. And that you and I'm sure we talked about this, probably more than once on the team and on that podcast, that it's a different dynamic, to run a team. And every time we add someone new to the team, we're going to be rebuilding what that plan is. Because virtually everyone is going to come off of a team that runs, you know, the way people are accustomed to with top down responsibility. And, you know, maybe a lack of accountability. Right. So those, I think, those are  just final thoughts, I felt like I wanted to express, Hey, good job on that. Keep up the good work.

Ben Bauer 

Just to close, or add one more thing to what you said. Because I think it's only fair to we may also receive the blessing of a teammate that's come from a really accountable, really high functioning team, and we can learn from them and continue to grow that way too.

Sue Campbell 

Yeah.

Ben Bauer 

So, that'll be exciting to experience someday. And the other thing that I just want to, I feel compelled to say is the the decision to do these things this way, the accountable team stuff last year, this book project now, where we kind of like activate the podcast as a channel to like, invite people into the experience and stuff. It feels so logical to me, only for the fact, besides all the benefits that we've already gushed over in a couple of episodes now. Besides all that, also, just for the simple fact that if we're going to do this stuff, we have to have these conversations anyway. Right? You know, like, we're gonna be talking about this stuff anyway. So why not record it? Why not invite people into it? Why not create that extra level of accountability by knowing that we're being an open book and sharing the experience, really with each other because we have to prepare and talk about it, too with that Audience

Sue Campbell 

Yeah, that's right. Yeah, that really is, I think similar to it's, it's the same, it's not similar. It's exactly the same logic I use when our team needs.. when when we have to make that decision of, you know, this is really something that Ben and I are gonna decide, does everybody have to hear how we come to this decision? And sometimes we just make the choice like, yeah, people need to know. Our team needs to know how the sausage is made. They can't, we can't just function in in a space where they think there's magic behind, you know, behind the things that get figured out. It's like, it's this sometimes weird, uncomfortable, little messy. conversation. I mean, all good, all with good intentions, but it's not always easy or cut and dried, or we don't always agree.

Ben Bauer 

Yeah, sometimes they see the indecision or the maybe lack of knowledge that we might have about a thing. And see, like, oh, well shoot, if they can dive into something without having all the answers. Maybe I can, too. And then there's other times where maybe we are perfectly buttoned up, and we say, Yep, this is exactly we know exactly what we need to do here. Here's how we're gonna do it. And they see that and they say, oh, gosh, how do they know all this stuff. And maybe that's inspiration for you know, professional development, training, more education, whatever, you know, and all of those things happened. Let me be very clear that perfectly buttoned up. We know all the answers thing. That's probably just as rare as the, you know, shoulder shrug. Well, we have no idea what we're doing. You know, we're usually somewhere in the middle of all of that. But there's a benefit to share all that info with the team.

Sue Campbell 

Yeah. Yeah. The perfectly buttoned up one is only we've probably done everything possible wrong up to that point. Like, okay, these are all the things that don't screw everything up. Do those. Cool.

Ben Bauer 

I'm so excited.

Sue Campbell 

Yeah, me too. I can't wait.  So any other final thoughts about the book now that we're done talking about accountable teams since? Since we were supposed to be done last month?

Ben Bauer 

No, nothing for me. Just lots of energy. Thanks, everybody, for hanging in there. And really, it would be awesome to hear from a listener with an idea or any any words of inspiration that keep us going for the year? Because while we're excited, we're going to we're going to be the extra fuel to push this thing to the finish lines.

Sue Campbell 

Yeah, good point. So you can, to that point, you can find us in a lot of places. You can reach us at marketing@exclamationcuso.com. If you want to just send a good old fashioned email is email old fashion?

Ben Bauer 

Probably not.

Sue Campbell 

At this point, it kind of is. You can follow us online. On our socials, do you think I know all of those handles? Do you know all those handles?

Ben Bauer 

No, I mean, yeah Sure.

Sue Campbell 

Go go to go to Facebook. go to LinkedIn, search exclamation cuso you'll find us. And you can go well, you can also go to our website, which is exclamationcuso.com. And you can reach all of our socials there. And you can also check out our blog where you can see all of this, all of our blog content and our podcasts over the last several years. We're really excited to have you on this journey with us. So we would love to get your input. We're going to publish our book updates on the second Wednesday of each month. And then you will find our regular episodes, which this year we are going to focus on getting lots of great interviews. We're very excited about some of those that are coming together already. And thanks to Scott from our team who's getting those together for us. And yeah, don't forget you can learn more about us. Even though I've already said this at our website, exclamation cuso.com.

Ben Bauer 

You got it. The reminder doesn't hurt so yeah. Thanks, everyone for tuning in. Be Awesome. We'll see you next time.

Sue Campbell 

The Awsomology Podcast is a production of Exclamation Services. Thanks to Nick Mulovrh for sound production and Kylie Ganther for our cover artwork.

Ben Bauer 

Executive producers are me, Ben Bauer, and my friend Suzanne Campbell.