In a world brimming with stock art, clipart, and AI image builders, it seems that custom illustration might become a thing of the past. Although these options are quick and easy, there's a charm and uniqueness to custom illustrations that stock just can't replace. While stock artwork is convenient, custom illustration brings a depth, authenticity, and personal touch to branding that no pre-made or AI-generated option can match.
Stock artwork includes generic images, illustrations, or videos that can be licensed or purchased. Stock is easy to browse and can be cost-effective. On the other hand, custom illustration is created from scratch by hiring an expert illustrator to make unique, hand-drawn images. Although it might take longer or cost more than stock, custom illustrations have benefits you can't push aside.
In marketing, it's so important to make sure you have a voice. People resonate with brands that are authentic. Using custom illustrations is a great way to connect with your audience in a new and exciting way. It can capture your brand's personality by utilizing a style that's perfect for you. Whether you need something playful, corporate, or even edgy, there's a style out there that's perfect for your brand.
Custom illustration also ensures consistency across a campaign or series of designs, which is crucial for brand recognition. Trying to achieve that same consistency with stock images or AI can be frustrating and often a hit-or-miss. Custom work is the key to creating a cohesive visual identity that sticks with your audience.
Custom illustration is great for is storytelling, especially with more abstract concepts. Sometimes there are concepts that can be difficult to convey, but a thoughtfully crafted design or illustration might just be the thing you need. Elements like color, character design, symbols, and more all play a role in creating an impactful story. By using these tools effectively, you can make something that perfectly represents your brand and ideas. Custom illustrations are particularly effective for explaining complicated subjects like technical services or brand missions. With the right design, your brand's story can come to life in a way that's memorable and impactful.
A study done by Venngage in 2023 found that original infographics and illustrations were the top-performing types of visual content. Stock photos were the most unsuccessful. This goes to show that custom illustration really does make a difference, especially in engagement. Audiences value originality.
Custom illustrations not only help you connect with your audience, but they help you stand out from the competition. With stock and AI imagery everywhere, custom art creates a distinct look in comparison.
Before you grab a stock image or type up a prompt in an AI generator, think about the benefits that custom illustrations can have for you and your brand. From cultivating authenticity, telling compelling stories, and enhancing brand loyalty, the benefits are clear – and the possibilities are endless!
If you're ready to elevate your visual content with custom illustrations, our team is here to help. Let's create something amazing together! :)
About the Author: Kylie Ganther is a Visual Creator on the Exclamation team. While her primary role focuses on graphic design, she loves incorporating her unique illustration skills to craft fresh and dynamic designs – and tries to include illustration in her work whenever possible! In her free time, Kylie enjoys being outdoors, drawing, and gaming (we can confirm she’s REALLY competitive at Mario Kart).
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