As a creative marketing agency, we assist our clients with brand design by conducting thorough market research to understand their target audience and competitive landscape, ensuring the brand stands out and resonates with its intended market. We develop a cohesive brand strategy that includes creating visually appealing logos, selecting appropriate color palettes, and designing consistent marketing materials that reflect the brand’s identity and values. By combining artistic creativity with strategic thinking, we craft a unique brand image that enhances recognition and loyalty, effectively communicating the client’s message across all platforms and touchpoints.

Process

  1. Research
  2. Messaging
    • Positioning Statement: This defines how you want your target market to perceive your brand. It’s the unique space you aim to occupy in the minds of your audience.
    • Tagline: A memorable and concise phrase that encapsulates the essence of your brand.
    • Brand Voice and Tone: The consistent style or personality your brand adopts in its communication. It could be professional, casual, humorous, or any other tone that aligns with your brand’s identity.
    • Brand Story: A narrative that communicates your brand’s history, challenges, victories, and vision.
  3. Brand Identity Manual
    • Brand standards or guidelines define how your brand’s graphic elements should be used and set the tone in which your organization communicates with customers. They detail elements such as logo usage, color palette, typography and photography.
  4. Visual Identity Guide
    • Logo design: The primary symbol representing your brand. It should be distinctive, memorable, and scalable across various mediums.
    • Color palette: A set of colors that resonate with your brand’s personality and values. These colors become synonymous with your brand’s identity.
    • Typography: The fonts and type styles used in your brand’s communications. It should be consistent and reflect your brand’s voice.
    • Imagery and graphics: This includes photographs, illustrations, icons, and other visual elements that complement your brand messaging.
    • Brand stationery: Business cards, letterheads, envelopes, and other printed materials that carry your brand’s visual identity.
  5. Rollout
    • Strategic Resources (planning, next steps, post-rebrand audit, etc)