We create engaging visuals to attract your desired clients and customers, connect with your audience, and promote your products and services on social media. We’ll work with you to help define your goals, choose the right platforms, create a content strategy, build your profiles, engage with your audience, create ads, and analyze your performance.

Process

Whether you’re starting from scratch, or already have existing profiles, bring your ideas and specific needs to exclamation and we’ll give them to a member on our team with the skills and expertise to help you market your business effectively on social media.

Social Media Portfolio

Nothing Found

It seems we can’t find what you’re looking for. Perhaps searching can help.

Ad – A paid promotional post designed to reach a specific audience. These ads are mixed in with regular content as you scroll through your feed.

Algorithm – a social media program that decides what content you see on your feed. It’s like a smart sorting system that picks posts based on your likes, comments, and other actions.

Boosted post – a paid social media promotion that extends the reach of your organic content.

Call to action (CTA) – a prompt (button or link) that encourages one to take a specific action on social media. It’s a key part of posts and ads, designed to get you to engage.

Carousel – a format that lets you share multiple photos or videos in one post. You can swipe or click through each slide to see more content. 

Click-through rate (CTR) –helps you measure audience engagement.

Conversion rate – the percentage of users who take a desired action after engaging with your social media content or marketing campaigns.

Cost per click (CPC) –how much you pay when someone clicks on your ad. It’s a key part of pay-per-click (PPC) advertising on social media and search engines.

Cost per lead (CPL) – a key metric in social media marketing. It tells you how much you’re spending to get each new potential customer. To figure out your CPL, just divide your total ad spend by the number of leads you got.

Demographics – key traits that describe a group of people. They include things like age, gender, income, and location.

Engagement rate – measures how much your audience interacts with your social media content. It’s a key metric to gauge your online performance.

Feed – your main content stream on social media platforms. It’s where you see posts, videos, and ads from accounts you follow. Feeds update in real-time, showing the latest content.

Follower – someone who subscribes to your account on social media platforms. When you follow an account, you’ll see their posts in your feed.

Impressions – a key social media metric. They show how often your content appears on users’ screens.

Insights – data-driven analytics that show you how users interact with your content on platforms like Instagram and Facebook. These tools give you a peek into your audience’s behavior, content engagement, and overall campaign performance.

Lookalike audience – a group of users similar to your existing customers. This tool can boost targeting efficiency and improve ad performance.

Organic marketing – increasing visibility and driving traffic to your profiles or website without paying for ads.

Organic reach –  the number of unique users who see your content on social media without paid promotion. It’s different from paid reach, which involves spending money to boost your posts

Paid social – when you pay to show ads on social media platforms. It’s a way to get your content in front of more people who might like what you offer.

Pay-per-click (PPC) – A digital advertising model where you pay when users click on your ads. It’s a popular way to drive traffic and sales.

Reach –  the number of people exposed to your posts.

ROI – return on investment. It measures how well your social media efforts are paying off. You calculate it by comparing what you spend on social media to what you get back.

Social media management – involves creating, scheduling, and analyzing content on platforms.

Sponsored content – created in partnership with a brand to promote its products or services.

Sponsored post – paid content on social media that promotes products or services.

Tag – a way to link or mention other users in your posts. When you tag someone, they get a notification and a clickable link to their profile appears in your post.

Target audience – the group most likely to engage with your brand’s message or product.