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Are You Bringing the REAL YOU to Your Brand?

July 31, 2019
  • Advertising
  • Innovation
  • Marketing
  • Strategy

Welcome back! (Or, Welcome for the FIRST TIME!) We're mining in those creative Marketing brains for some handy info to wrap up our series of "Useful Tips from Useful People".

If we had a nickel for every blog/article/webinar/helpful co-worker that claims to have the best advice about our ‘Personal Brand’, we’d be writing this from our private villa somewhere. 

The truth is, it’s on everyone’s minds because impressions are important, but it’s not that complicated. To prove it, here are some no-stress, no buzzword tips to help you show off your personal awesomeness.

1. Do what you love.

Some people (like us) find their absolute favorite thing to do and get paid doing it. Even if you’re still figuring out the ‘getting paid’ bit, keep doing things that make you happy. Nothing lights up a room and catches people’s eyes like someone engaging in the things they’re most passionate about.

2. Know who you are.

Hey, we all know what it’s like to have that not-quite-right feeling, and sometimes that means we’re making choices that don’t align with what we really believe. Take the time to think through – and write down – your personal Core Values and let them guide you personally and professionally.

3. Transparency goes a long way.

Want to earn respect for your valuable insights? Then honesty really is the best policy, not just something you tell a kid when you catch them with their hand in the cookie jar.

Nope, it’s not fun to have to admit when you’ve made a mistake, but an honest admission, sincere apology, and plan to do better next time will beat a lame excuse any day.

4. Show us the real you.

Think about the images you or your company are sharing of you. Does button-down, blazer-clad, barely smiling look tell people who you really are? If it does, perfect! Use that picture all day, every day because we need button-down people in the world.

If not, why not refresh that image with something that shows the world all of your (considerable) charm. Wear something that makes you feel amazing and find a photographer that can bring a real smile to your face.